Permanent Make Up

Permanent Makeup

If you’re looking to enhance your natural look without resorting to a drastically invasive treatment, semi-permanent makeup from Helen Taylor Aesthetics can help. Often referred to as ‘permanent makeup’, treatments which define the brows, eyes or lips actually offer semi-permanent results. The upside to opting for a treatment like this is simple: there’s no need to apply make-up to the area you’d like us to treat, since results can last up to three years.

The treatment’s perfect for anyone who doesn’t have the time or inclination to refresh their make-up, or for people who’d love to look good as soon as they wake up. It’s also ideal for swimmers or sportspeople, who still want to look great, or those who are allergic or sensitive to traditional makeup. Lastly, those with a visual impairment or dexterity issues may find that permanent makeup relieves any pressure or stress they experience when it comes to applying their own make-up.

Gradually fading over time, some pigment from your treatment remains in the skin permanently, with eyebrows fading faster than semi-permanent makeup applied to the eye area or the lips.

Since the pigment will begin to fade as the skin exfoliates, we recommend a colour boost at around 18 months. Helping to maintain freshness, this treatment will ensure you get the most out of the initial procedure, with our handy maintenance guide featuring plenty of hints and tips to help you prolong permanent cosmetics.

Please note: some medical conditions and medicines can cause pigment to fade faster.

Who are permanent cosmetics suitable for?

If you have extremely oily skin or large, open pores, results may not be quite as significant. We’ll make sure we discuss this with you – or any other concerns – during your free consultation, and we will always make you aware if we do not feel the treatment is for you. If you are pregnant or nursing, for instance, you will not be eligible for permanent cosmetics treatments.

For some, additional top-up treatments may be required at a small cost, but we strongly advise against tattooing an area more than three times within one year. Some alopecia and chemotherapy patients tend to have more uneven healing and poor colour retention, too, but that doesn’t mean our treatment options cannot help.

Of course, we can never guarantee results, but we’ll always do our best to ensure the best possible outcome for you

The Consultation

Subtly defining your eyebrows, eyes or lips, our semi-permanent cosmetics treatments start with a free consultation. If you like, we can do this as part of your initial treatment – or if you’ve yet to make your mind up, your consultation can be booked in advance. Feel free to bring some photos to this initial appointment, if you have an idea in mind regarding how you’d like your finished brows, eyes or lips to look. From there, Helen and the team will work out what you’re hoping to achieve, analysing your facial shape and features to determine the most complementary look for you.

We’ll then decide on pigment colour, considering your skin tone, as well as your hair and eye colour. Mixing a pigment blend to complement your colouring and preferences, we’ll draw the brows on with a make-up pencil. You can then take a look at the shape of your brows before we start to add the pigment.

Safety Procedures and Cautions

You’ll need to fill out a medical and consent form during your consultation. Our team will also ask you some questions to make sure you’re suitable for the procedure – and we’ll always complete a patch test to determine any sensitivities to the pigment.

Tattoo pigments have been used for thousands of years and reactions are rare. Using hypo-allergenic, pharmaceutical grade Nouveau Contour pigments, the procedure utilises state-of-the-art micro-pigmentation equipment, which meets British and European health and safety standards.

You can be sure that we won’t begin the process without first confirming if you’re completely happy with the proposed end result.Our team works within the strictest sterilisation procedures and a brand new, single-use disposable sterile needle is used for your complete safety. If you’re visiting the clinic for a lip treatment and you’re prone to cold sores, please be aware that you should use a topical treatment a few days prior to your appointment to avoid an outbreak.

Only once we’ve established how your cosmetic make-up will look – and when you’re 100% happy to go ahead – will we start the treatment.

Applying topical aesthetic to your skin to minimise any discomfort, your clinician will allow this to work its magic before starting. Make sure you allow one to two hours for your appointment; some services take longer, but we will always discuss this at the time of booking.

Using a specialist facial tattooing machine, which works at a much lower frequency than a standard tattoo machine, we’ll gently apply pigment to your skin using very fine needles. The sensation is that of an electric toothbrush being held against your face – you’ll feel the vibrations, but you shouldn’t feel pain.

If you’ve opted for semi-permanent eyeliner, you may experience some eye twitching. We will, of course, always make sure you feel as relaxed as possible, to minimise any twitching to ensure a comfortable procedure from start to finish.

During the treatment, I will also offer you breaks – should you feel you need them.


Following your procedure, the colour will be approximately 50% darker for up to a week later. The area may also become dry and flaky around three to seven days after your appointment, and you may experience some swelling and redness, which can last up to two days.

After your first application, you may find the colour hasn’t healed evenly; this is dependant on your skin and its personal healing process and can be balanced during your retouch appointment

The Retouch

Around four to six weeks after your initial treatment, a second appointment is required. Usually lasting up to 60 minutes, it allows us to add more pigment to the brow area to ensure perfect results.

Why do we do this? As the area is healing, some areas may not ‘hold’ quite as well as others; you may find a few patches need more colour, which is completely normal. Whatever the outcome of your first treatment, we’ll always advise you to come back to the clinic for a retouch.

You may experience some post-procedure redness and swelling, which should last no longer than 24 hours.The enhancement will also appear a darker shade than the end result for around a week, so please do not worry if the result isn’t looking quite as you’d hoped.